Multimedia

Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video. Its interactivity is a key feature of multimedia, in which the user determines what content is delivered, when and how it is delivered. Instead of me rambling on what I think multimedia is like, I'll give an example of a marketing communication, namely how the song, "We Are the World 25 for Haiti", is to be marketed.

This is a cover of a song that Lionel Richie and the late Michael Jackson wrote together about 25 years ago, and proceeds from this song will go to helping Haiti out during their time of distress. People can purchase the songs from iTunes at $1.99, and on Youtube, viewers are encouraged to post a video response to this song, singing the chorus. On top of this, other videos related to this making of the single are shown next to the video. A website is also set up so that people can find out more about the song, how else they can help Haiti during this terrible disaster, join the mailing list, and help spread the world about the song online through social networking sites such as Facebook.

Such a marketing promotion is very engaging, as it involves the audience. The viewers can also choose to see what videos they want to watch, at their own convenience, and even leave behind feedback via the Youtube comments.